I came across reading about new technologies marketer and author Arnie Kuenn, about content publishing on social networking site and how your content marketing can reached countless audience through this platform.
I thought to myself, the world of marketing, sales has level up to new heights, every marketer, corporate advertising has moved several notches upward to reach more and more target audience. Unlike in the regular brick and mortar store concept, everyone who is onto the social networking sites are potential target market.
In the traditional business of trading, marketing, retailing, its a face to face transaction, one customer at a time, then the surge of internet changes everything, we have boundless reach, a world without border and this plays well especially to the big league companies who have jumped into the online bandwagon earlier since they have seen the future of marketing.
I would have to say that digital marketing has been a great equalizer, as the possibility of a total unknown brand that cannot compete spending so much as against the advertising budget of multinationals can become instant household name if only they have the right content in their marketing.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Though much can be told, the real winners are the consumers, they don't have to go queue long lines to pay for products they want to buy, or getting inside a shop to browse through thousands of SKU's and learn about why they have to buy those stuffs. Nowadays, even at the comfort of their own home, workplace, even in public places they can use their tablets, smartphones, laptaps to check and even compare prices.
The challenge of every company that digitally markets online is to have quality content, thus content marketing is one of the most essential factor that will make your products, services stand out among the millions of gadgets, services, merchandise, goods. This requires a well thought out plan, organized and targeted towards your expected target market. Its a battle of good, relevant content information that will in the end benefit both the brands, retailers, consumers alike.
Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present.
In the traditional business of trading, marketing, retailing, its a face to face transaction, one customer at a time, then the surge of internet changes everything, we have boundless reach, a world without border and this plays well especially to the big league companies who have jumped into the online bandwagon earlier since they have seen the future of marketing.
I would have to say that digital marketing has been a great equalizer, as the possibility of a total unknown brand that cannot compete spending so much as against the advertising budget of multinationals can become instant household name if only they have the right content in their marketing.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Though much can be told, the real winners are the consumers, they don't have to go queue long lines to pay for products they want to buy, or getting inside a shop to browse through thousands of SKU's and learn about why they have to buy those stuffs. Nowadays, even at the comfort of their own home, workplace, even in public places they can use their tablets, smartphones, laptaps to check and even compare prices.
The challenge of every company that digitally markets online is to have quality content, thus content marketing is one of the most essential factor that will make your products, services stand out among the millions of gadgets, services, merchandise, goods. This requires a well thought out plan, organized and targeted towards your expected target market. Its a battle of good, relevant content information that will in the end benefit both the brands, retailers, consumers alike.
Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present.
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