All consumers are a lot wiser and smarter, and to gain their approval for them to willingly buy our product is of primary importance. Consumers have varied interests, different needs and wants, various opinions and unique selective taste and sense of propriety and lifestyle.
That is why in my line of work, I not only act as the merchandising manager/purchaser but I must also have a marketing idea as to fully grasp the understanding of how they want the products they will willingly pay for.
Some people who are in marketing tends to be selective in their understanding of the consumer behavior. Some even give distinctions to the consumers as baby boomers, Gen X or the Gen Y. Based on my experience, there's must be no such distinction in a retailers stand-point, if they truly want to be on top of their business.
To understand the consumer behavior and lure them to buy is to present them with products on our store shelves with the assistance of sales personnel/sales merchandisers/sales clerks.
What is my selling style?
I must personally be convinced of the product merchandise I find from suppliers/ manufacturers/ distributors, the price proportionate to its retail value, I must personally believe that the product is viable, has good value for my own money if I am the consumer who is willing to take a look into it, and if I myself would be willing to spare my cash to have these merchandise in my home, will be using it, has good value, then I am certain that a buying consumer can't wait to get hold of these as well.
Next I would want these to be priced relative to its value, how much a consumer is willing to pay for it, more like an innate instinct in me have to psychoanalyze the consumer behaviors, how they are going to react to the pricing I will have to dictate upon them with these goods.
Thirdly, I will make sure these are visibly displayed on the stores, offering big banners or place them on mannequins for apparels, highlight them on the store display windows, put on an area where these can be easily noticed by the consumers.
Last but not the least of all, I need to do a sales pitch, present these products to the store frontliners who will daily scour for the walk in consumers to take notice, I must give them enough reason to believe in the merchandise goods potential to bring in the customers to take a look, to grasp the urgency to buy it and end up making one happy customers satisfied with a decision to purchase and at the same time keep the cash registers ringing.
This never failed me in my aim to continually grow my year on year sales and profitability. To me success is relevant to ensuring that one must have the consumer's interest as the end means priority in my selection and buying principle.
This never failed me in my aim to continually grow my year on year sales and profitability. To me success is relevant to ensuring that one must have the consumer's interest as the end means priority in my selection and buying principle.
