Sunday, May 29, 2016

HappyFresh Now in the Philippines

With the growing dismay over rush hour traffic and everyone is busy in their day to day affairs that the only time one can ran thru groceries are mostly during weekends or right after work, I am glad to learn that there is now a new application such as HappyFresh in Metro Manila.  Learned about this new online venture from amongst my friends who came from Lazada and had joined this new digital marketplace called HappyFresh.



After checking out the website, they have a personal shopper who will do your groceries based on the selections you have made in their mobile apps or thru their websites.  You can specify the time when you want it delivered, it’s like one part of your daily or weekly routines has been ease out from you time.

The best part is, you can pay it in cash upon delivery or if you have credit card, you can make use of your credit card.

HappyFresh is a one-hour online grocery delivery service based in Jakarta.  The service allows customers to order groceries, fresh as well as dried goods, via a mobile application and website. The company has partnerships with about 20 supermarkets across Indonesia.  HappyFresh sticks to its one-hour delivery promise by having personal shoppers and drivers based onsite in the various supermarkets.  The HappyFresh app is available in Apple AppStore and Google Play Store.

HappyFresh was founded in October 2014 through the funding from AVG (Asia Venture Group) and started operating in Kuala Lumpur, Malaysia and Jakarta, Indonesia in March 2015.



HappyFresh delivers groceries in the next hour after placing an order – a significant change from the market standard of next day delivery. To select the supermarket to shop from, the customer can either select his location manually or use their current location. After selecting the preferred supermarket, customers can either browse different categories or use the search bar to look for specific products. In the App, customers are able to choose from a range of more than 40,000 items available across different stores.  After adding all the groceries to the shopping cart, the app offers various services before checking-out. First the customer is able to choose if items should be replaced if out of stock.The customer can then choose from various delivery slots, starting within the next hour, and up to six days later. Before completing the order, the customer selects his preferred payment method, either cash on delivery or credit card.

Personal shoppers are based in the different supermarkets and will pick the selected groceries. The items will be delivered by drivers using motorbikes, on which insulated boxes are installed to keep the purchased products in a good condition.


Currently the Philippines (Metro Manila) Happy Fresh Service only offers one supermarket chain, The Robinsons Supermarket, but watched out it will soon roll out more and more supermarket and neighborhood groceries that you are fond of.

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