Ever wondered why Starbucks has consistently dominated its market lead despite facing alot of competition from an industry of coffee shops mushrooming to capture a billion dollar industry?
Lets face it, the competition like Seattles Best, Dunkin Donuts, Figaro, Bo's coffee(in the Philippines) has for many years tried to capture the big chunk of Starbuck's market but to no apparent success, Starbuck's continues to lead the pack with the bulk of the coffee drinkers and even the non-coffee drinker's prefer Starbucks than the rest even if the price is a bit costlier than other coffee shops.
Yesterday, Starbucks closed down operation nearly 7100 stores across the US, its not because they are on holiday or is set to go bankrupt, the main reason is they have gathered all their employees for a re-training on how to make an espresso, ensure that their barista's do not resteam their milk and to just steam fresh milk, to make sure that it takes 15 to 19 seconds for each espresso shots to pour from the machine so that they come out like honey dripping from a spoon. They also reminded their barista's to smile, thank their customers and make eye contact with their customers when serving their drinks.
Though it has been the company policy all throughout starbucks stores worldwide, however the consistency is being ensured through their recent training that these are consitently being followed and implemented.
Barista's also exchanged comments, experiences and challenges they face at work especially with remembering their regular customers.
Now that's what a company ought to be, always retooling their frontlint barista's to always keep the connectiveness with their customers, and though one day of closure for the store will definitely have an impact on their sales, nevertheless the Starbucks management is far sighted in viewing that one day of retraining is worth a dozen times benefit for the company in the long term.
Lets face it, the competition like Seattles Best, Dunkin Donuts, Figaro, Bo's coffee(in the Philippines) has for many years tried to capture the big chunk of Starbuck's market but to no apparent success, Starbuck's continues to lead the pack with the bulk of the coffee drinkers and even the non-coffee drinker's prefer Starbucks than the rest even if the price is a bit costlier than other coffee shops.
Yesterday, Starbucks closed down operation nearly 7100 stores across the US, its not because they are on holiday or is set to go bankrupt, the main reason is they have gathered all their employees for a re-training on how to make an espresso, ensure that their barista's do not resteam their milk and to just steam fresh milk, to make sure that it takes 15 to 19 seconds for each espresso shots to pour from the machine so that they come out like honey dripping from a spoon. They also reminded their barista's to smile, thank their customers and make eye contact with their customers when serving their drinks.
Though it has been the company policy all throughout starbucks stores worldwide, however the consistency is being ensured through their recent training that these are consitently being followed and implemented.
Barista's also exchanged comments, experiences and challenges they face at work especially with remembering their regular customers.
Now that's what a company ought to be, always retooling their frontlint barista's to always keep the connectiveness with their customers, and though one day of closure for the store will definitely have an impact on their sales, nevertheless the Starbucks management is far sighted in viewing that one day of retraining is worth a dozen times benefit for the company in the long term.
Now, that's deserving Starbucks to be on Top.
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