Amazing Amazon

In recent months, after joining a company that does business at Amazon.com, I get a bigger picture of what the world’s largest online retailer in the US has been doing differently that attracts millions of people to its website and sells alot of books, and merchandise.  Amazon has turned out to be the world’s profitable retailer even beating Walmart.

From its humble start in 1995 selling books online to expand into a more diverse range of home improvement products, toys, kids stuffs, electronic gadgets, jewellery, watches, sporting goods, lawn equipments and home care equipment products and available in many other countries such as Canada, UK, France, Germany, Poland, Slovakia, Spain, China Japan and India. This remarkable company has grown into a behemoth of retail worldwide.

Many upstart entrepreneurs who even big companies have joined the fray in setting up an online store with Amazon, the best part is, you get your orders promptly when ordered at Amazon within 2-3 days time.  Much of the customer’s review also reveals an honest to goodness customer feedback, at times these are solicited in exchange for a free product or a discounted coupons.

Every online seller at Amazon has been clamoring to gain a foothold on the top page of Amazon when certain keywords are being type in the search bars by the customers looking for their product of choice.  These valuable keywords are imbedded within the product titles or descriptions that makes the search searchable.  Getting into the first two pages of the search result is one thing, and staying on top is another matter. 

If Amazon targeted towards home use buyers and retail customers is not enough, Amazon also offers, In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2015), as well as discounted one-day shipping rates.   Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, and in Canada in 2013.

Though considered to be a retail powerhouse, Amazon constantly evolves and conceptualizes new things such as coming up with Amazon Fresh and Amazon Business, This is one great company that never rest on its achievement but constantly comes up with better ways to help different customer’s needs and wants. 

This by far ensures Amazon will always be on top of its game, in an ever changing time and consumer preference.  A business model that will be hard to beat.